Friday, January 10

🌟 Today’s Highlights:

• Amazon is opening its ad technology to other retailers

• Grok is now available as a standalone app in the US

• Want to master TikTok Shop? Here’s what you need

• 📊 Stat of the Day: Brands ranking on page 1 of Google appear to get more mentions in LLMs like ChatGPT. (Source: Seer Interactive)

• 💡 Today’s Insight: AI marketing tools to save time & boost performance

✨ How to Master TikTok Shop in 2025

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💡 Today’s Insight 💡

AI marketing tools to save time & boost performance

🗞 TL;DR - 2025 really is the year of AI, and if you’re not utilizing this tech in your processes… you’re wasting time and resources. Buffer listed out a comprehensive list of 28 of the top AI marketing tools to help streamline your workflow, enhance your strategy, and boost results.

💡 Insight - Here are the top 3 AI tools from Buffer’s list:

1. An AI-enabled social media scheduling tool like Buffer, Sprout Social, or Hootsuite. These leading platforms have a slew of AI-enabled features within them like AI predictions of best times to post, idea generation, the ability to craft posts from a prompt, and more.

2. OpusClip, a tool that uses AI to turn long-form videos into shorter clips ready to be published on social media. This is a super useful tool to make the most of your already-crafted longer assets with a low lift.

3. An AI-enabled email and SMS marketing platform like Beehiiv (our fave!), Attentive, or Hubspot. These programs allow you to make the most of audience segments, determine best send times, and craft optimized messaging.

⚡️ Today’s Headlines ⚡️

👀 Amazon is extending its ad technology to other retailers. The new Retail Ad Service allows US retailers to utilize Amazon’s own targeting and measurement tools on their own websites.

🤑 Affordable SEO for 2025: Choose Ranked for top-tier SEO without the high costs. Just $99/mo for weekly content and ethical tactics, plus transparency. Try it free here!

📱 Grok, X’s AI chatbot, is now available as a standalone app in the US. The app features Grok 2, the latest version of the Grok chatbot, alongside image generation and query responses using current X and web data.

💪 2025 is Your Year of Growth! So long as you don't gamble it on an proven marketing agency. Match with a top-tier & third-party vetted marketing team to help you squash your 2025 goals in just 60 seconds, 100% free. Find your dream team here →

💰 X plans to launch ‘Money’ this year. It’s essentially a rebranded version of the app’s ‘Payments’ concept which converts X into a payments hub and helps achieve Elon Musk’s mission of X being an ‘everything app.’ The biggest roadblock is that X hasn’t been able to gain a money transmitter license in New York, a key state for the initial feature push.

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