If you’re in the U.S., enjoy the game this weekend! 🏈

P.S. It’s your last chance to fill out this survey to help us grow Growth Daily and get a chance at winning a $250 Visa gift card! 💰

🧠 Stat Of The Day 🧠

69% of 13-39 year olds say they’re more likely to purchase brands that are considered cool. (Source: YPulse)

🔑 How successful brands win with influencers

The secret to making influencer partnerships work is finding your unique tribe. People who would promote you even if you didn't partner with them, and give them incentives to mention you.

Brands like Obvi and Tiege are using this exact strategy for constant success with influencers. Tools like SARAL help them search across social media and find creators who just click, then automate outreach.

Curious? Claim a free trial.

🎉🎙 NEW EPISODE: How marketers should benchmark their metrics in 2024 with Databox’s new benchmarking tool… is now available on YouTube.

⚡️Today’s Headlines⚡️

🤖 Google Bard is Gemini now & has a new paid version

🧵 How does Threads’ algorithms work? Meta giving all the secrets

🛍️ Google is working to bring AI to YouTube Shopping

 🎥 YouTube will show live-streams within the Shorts feed

💰 Shopify’s new program will buy Meta and Google ads for sellers

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🌟 STRATEGIC CONTENT - DashNex AI is strategic marketing content with just a click. Claim 500 free credits during the early-bird registration - only for Growth Daily readers!

🤝 INFLUENCER MARKETING - You’ll never guess where influencers and creators are getting in touch with brands… Slack. Specialized community Slack groups, to clarify. Would you give it a try?

🎶 TIKTOK - TikTok is still reeling without UMG music, but there’s a bright side: indie musicians are ready for their moment. This could also be a great opportunity for brands looking for music to use on the platform.

✨ Today’s Insight ✨

How to market your brand this SB weekend (without $6M)

📰 TL;DR - This Sunday in America, most people will be crowded around a TV screen watching the Kansas City Chiefs take on the San Francisco 49ers. And while you might just be watching for the iconic commercials, most brands won’t be able to take part in the annual event… at least on TV.

💡 Insight - If you don’t have millions of dollars to spend on 30 seconds of airtime, that doesn’t mean you can’t take advantage of the extra eyeballs this weekend. Research shows that TikTok is working to dominate the second-screen narrative that X has historically taken during the Super Bowl. If you can’t pay to have your visual media shown on the big screen, you can still post it on TikTok.

Social media in general is a major opportunity for brands this weekend. If you’re running ads, consider upping the spend or optimizing your targeting. If you can’t run ads, engaging in conversations or posting organic content from the brand account when everyone’s online is an easy way to grab a piece of the conversation.

That said, keep in mind that live posting can easily go wrong. Don’t get too caught up in the moment that you compromise your brand. As the Tim Calkins, professor of marketing at Northwestern, told Digiday: “The investment is so high, and the attention is so great that you have to be a very brave marketer to take a big creative risk.”

*Want to get in front of 100,000+ Founders & Marketers? Click here…