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- Friday, February 7
Big game happening this Sunday. What food are you ordering or making for the event? My go-to every year has gotta be buffalo chicken dip.
🌟 Today’s Highlights:
Google Search is testing ‘AI Mode’
YouTube expanded access to its Communities feature
Join me and Oddit for lunch next Thursday
📊 Stat of the Day: 71.5% of Americans reported using AI tools for search, but 79.8% still prefer Google or Microsoft Bing for general information searches. (Source: Higher Visibility)
💡 Today’s Insight: Why you (and your brand) should care about social media marketing
🍴 Join me for a lunchtime webinar with Oddit!
Got plans on February 13th? Join me and Shaun Brandt, Oddit’s co-founder and head of design, for an interactive webinar. Shaun will elevate attendees’ websites in real-time with tailored conversion optimization strategies, pointers, and advice.
Learn how to boost your conversions, network with your peers, and see Oddit in action! Festivities kick off at noon EST – bring your own snacks, drinks, and questions!
💡 Today’s Insight 💡
🗞 TL;DR - Every day, we provide lots of insights into how you can make the most of social media marketing and content creation. But honestly, sometimes there are still people in leadership or on your teams that don’t see the value of such efforts. Sprout Social provides 8 key reasons why social media marketing is vital to your brand for you to mull over or send to your resident skeptic.
💡 Insight - Here are the top 5 reasons why social media is vitally important to include in your marketing efforts (with supporting stats!):
Social media marketing builds brand community and reputation. 93% of consumers agree it’s important for brands to keep up with online culture.
Social media data informs stronger competitive positioning. 90% of consumers use social media to keep up with trends and cultural moments, which can be a major differentiator between your brand and competitors.
Social media data creates a more customer-centric business strategy. 91% of business leaders say social data helps them gain a better understanding of customers.
Social media marketing supports better public relations outcomes. Building a compelling brand narrative on social helps proactively generate media interest.
Social media marketing plays a critical role in crisis management. 93% of consumers think that brands need to combat misinformation more than they are today, and social media gives you a direct line to do that.
⚡️ Today’s Headlines ⚡️
🔎 Google is testing a new ‘AI Mode’ search feature. The feature is described as “search intelligently research[ing] for you” and aims to provide solutions to more open-ended and exploratory questions.
😌 The right marketing agency = more sales, fewer headaches. AgencyReviews finds your perfect match in 60 seconds. No stress, no guesswork. Finally, match with your dream agency in 60 seconds here →
🤝 YouTube expanded access to its Communities tab. The element is an extension of the platform’s Community Posts feature and provides a dedicated space to facilitate expanded channel discussion.
📊 Learn how to easily optimize your website. Oddit’s co-founder and head of design will elevate your website’s conversion rate LIVE. Learn how to boost your site conversions 100% free THIS THURSDAY here →
📉 Google organic and paid CTRs are down… because of AI Overviews? Well, partially. According to a new analysis of 10k intent keywords in the top 20 positions, Google’s AI Overviews are contributing to the organic decline, but paid CTRs are down with or without the feature shown.
🤖 Level Up Your AI Game 🤖
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