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- Friday, February 21
Last weekend of February, can you believe it?
🌟 Today’s Highlights:
Instagram launched new text-only testimonial Partnership Ads
LinkedIn added two new newsletter metrics
Here’s how I’ve been helping software & service businesses get more leads
📊 Stat of the Day: Brands that build their AI content around human connection achieve 40% higher engagement rates. (Source: LinkedIn)
💡 Today’s Insight: The impact of AI Overviews on SEO
👀 Want More Leads?
If you haven't heard by now: I've been working with a handful of software & service businesses on a new lead funnel involving hyper-targeted ads & nurturing email sequences. The results are starting to speak for themself:
"We are booking 5 to 10 qualified calls a week" - Agency owner
"This turned our sleep list full of thousands of potential buyers into a revenue machine for our SaaS business." - SaaS CMO
...if you want a ton more leads in February & have some budget, I'm looking for 3 more SaaS or Service businesses to round out the month.
💡 Today’s Insight 💡
🗞 TL;DR - Google’s AI Overviews have gotten extremely popular, but have you considered how they might affect your SEO strategy? Search Engine Journal synthesized 19 original analyses of AI Overviews (AIOs) and summarized them into five key questions to help you understand the impact of the feature on your SEO efforts.
💡 Insight - First, how often does Google show AI Overviews? The coverage varies greatly by industry, but studies found it anywhere from 6.7% of the time across millions of keywords (via Semrush) to 47% of 120,000 keywords (Botify).
What triggers AI Overviews? The common theory is that AIOs mostly disrupt informational searches with most studies finding they show on 99.2% of these searches – compared with only 4% of transactional searches. Longer queries (over 5 words) were also found to be more likely to trigger AIOs across multiple studies.
How do AI Overviews impact click-through rates and SEO traffic? AIOs push organic results down significantly, in theory because AIOs occupy so much screen space it hurts organic results. The benefit is that AIOs cite their sources (usually 5-8 sources), which can be a huge driver for organic traffic.
How can you rank in AI Overviews? Focus on building your ranking and having good on-page SEO – keyword match doesn’t seem to matter as much as these factors.
And lastly, how should you rethink content creation for AI Overviews? Keep in mind the right formats and where you publish content. The average AIO is around 90-170 characters and contain lists. Prominently cited domains include YouTube, Reddit, and Quora.
⚡️ Today’s Headlines ⚡️
💬 Instagram added text-only testimonials to Partnership Ads. The new element allows creators to post a ‘Sponsored Comment’ on an ad as an endorsement of the product, providing a more low-key collab between brands & creators.
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📝 Meta outlined how its Community Notes will function. Similar to X’s moderation model, the feature will allow users to be in control of what is and is not flagged as false information across its apps, though it will not extend to ads.
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✉️ LinkedIn rolled out new newsletter metrics. Newsletter creators can now analyze “email sends” and “email open rates” in the newsletter analytics page, providing more ways for creators to better target and optimize their approaches.
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