Happy Groundhog Day! When else can you say you’re relying on a fuzzy little critter to decide your fate for the next six weeks? Imagine if more of our decisions were made by a groundhog…

🧠 Stat Of The Day 🧠

78% of U.S. adults aged 18-39 use Instagram versus 15% of those aged 65 or older. (Source: Pew Research Center)

👀 How brands are getting 8.11x ROAS with influencers

Have you always wanted to start an influencer program but haven't? It’s complex and confusing, with too many unanswered questions around strategy, best influencers for your brand, commission structure, agencies, and much more. 😵‍💫

So, SARAL decided to release all the ☕️ after having influencer campaigns with 130+ brands.

Get access to a step-by-step masterclass you can follow to win with influencers.

The platform is free to start, automates manual work, and more (much like an assistant!)

🎉🎙 NEW EPISODE: How marketers should benchmark their metrics in 2024 with Databox’s new benchmarking tool… is now available on YouTube.

⚡️Today’s Headlines⚡️

🏷️ Threads is working on trending topics… kinda

🎥 X just launched vertical video ads for all advertisers

🖼️ You can finally create AI-generated photos with Google’s Bard

 🤖 ByteDance launched Coze, its own ChatGPT competitor, in China

🔎 TikTok video captions are being featured in Google Search snippets

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)

🚨 INFLUENCER MARKETING - The U.K. and E.U. are cracking down on influencer marketing campaigns, specifically on clearly disclosing #ad partnerships. Make sure you’re caught up so you don’t face trouble.

😳 SMBS - According to a new survey of small and medium-sized business leaders across the U.K., 67% of businesses have no marketing plan and more than half don’t even have a business plan. Uhm, WHAT?!

✨ Today’s Insight ✨

Could in-game advertising fix the loss of third-party cookies?

📰 TL;DR - We’re moving closer and closer to the death of third-party cookies in Chrome, but many marketers are looking towards in-game advertising companies to survive the cookiepocalypse.

💡 Insight - In-game ad companies have a massive amount of user data generated by these gaming environments. Think about it: every person who watches or attends a sports game provides a multitude of data points whenever they interact with a game.

Within that data-rich environment, tech companies are providing clear segmentations on the data points, allowing advertisers to find diverse and interesting profiles on each consumer.

As the article states, “In a gaming environment, almost every action a user takes generates data, from the specific in-game decisions they make to the amount of time they dwell in any particular area, without ever having to rely on technology like third-party cookies.”

*Want to get in front of 100,000+ Founders & Marketers? Click here…