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- Friday, February 16
Friday, February 16
Today's top marketing news, tips, & tools
Reminder that Monday is President’s Day in the U.S., so some people might have OOO autoresponders up. But we’ll still be here in your Inbox on Monday! Have a good weekend! ✌️
🧠 Stat Of The Day 🧠
Super Bowl LVIII generated 10.5B impressions on X with 19.2M posts.(Source: X)
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Quick Question:
What type of content does your brand need the most help creating these days? |
⚡️Today’s Headlines⚡️
👓 TikTok launched a native ‘reimagined’ app for Apple Vision Pro
🎥 OpenAI’s new tool Sora can turn text into a video up to one minute
🥲 Apple’s taxing Meta 30% on boosted posts… Meta’s passing it to advertisers
🤯 Reddit shows up 97.5% of the time in Google Search queries
📌 Pinterest’s Business Manager is getting new collaboration features
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🛠️ Things Worth Checking Out 🛠️
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✨ Today’s Insight ✨
📰 TL;DR - Copywriter Sarah Sal has created a lot of addictive, high-converting content for different SaaS brands. In this piece for Moz, she goes through a checklist of different tips on how to write addictive content.
💡 Insight - Here are some of our top takeaways from the article on how to create addictive content:
Pick a side or a hot take - Contrarian POVs are always eye-catching, which can then lead to leads.
Be unique - Try to put two things together that doesn’t normally go together to stand out from the usual content.
Be specific - Write like a normal human (aka cut the jargon!) and make clear, concrete points.
Use engaging hooks to grab attention - This can look like using a story, analogy, a statistic, or a misconception.
Did you learn something new from today's newsletter? |
*Want to get in front of 100,000+ Founders & Marketers? Click here…
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