- Growth Daily
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- Friday, February 14
Happy Valentine’s Day! Or, if you don’t celebrate, a reminder to go buy up all the discounted candy and chocolate this weekend. 💘
🌟 Today’s Highlights:
YouTube Shorts is getting Google’s Veo AI video generation tool
Amazon launched a Canva integration for creator storefronts
Get my new leads funnel with hyper-targeted ads & email sequences
📊 Stat of the Day: Reddit is now up to 101.7 million daily active users, up 3.5 million from Q3. (Source: Reddit)
💡 Today’s Insight: How to use social media as a B2B company
👀 Want More Leads?
If you haven't heard by now: I've been working with a handful of software & service businesses on a new lead funnel involving hyper-targeted ads & nurturing email sequences. The results are starting to speak for themself:
"We are booking 5 to 10 qualified calls a week" - Agency owner
"This turned our sleep list full of thousands of potential buyers into a revenue machine for our SaaS business." -SaaS CMO
...if you want a ton more leads in February & have some budget, I'm looking for 3 more SaaS or Service businesses to round out the month.
💡 Today’s Insight 💡
🗞 TL;DR - With 75% of B2B buyers using social media to make buying decisions, it’s clear that even if you’re not speaking to the general public, you need to have a social media plan. While there are many similarities between how B2C and B2B companies can approach social media, there are a few key differences on how you can make your B2B approach stand out and avoid being boring.
💡 Insight - Boring B2B social media generally comes down to three issues:
Not having a thorough understanding of your target audience. Not knowing what your target audience thinks & worries about, who influences their purchases, and what they use social media for.
Not being entrenched in the subcultures of your target social platforms. Part of your strategy should be to make sure that you’re on the right platforms and understand the nuances of what works/doesn’t work on those platforms.
Not knowing your B2B product incredibly thoroughly. It’s not just about what your product can do – it’s what features fulfill what customer desires, why your customers choose you over your competitors, what’s on your product roadmap, and how your existing customers really use your product.
Then, it’s all about following the core steps to creating any social media strategy: identifying your goals, picking your social platforms, deciding on content pillars, creating a content calendar, analyzing insights, and amplifying your content.
⚡️ Today’s Headlines ⚡️
🎥 YouTube is incorporating Google Veo AI generation into Shorts. Shorts creators will now be able to use the Veo 2 model to generate realistic looking video content in high definition (up to 4K) through just text prompts.
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🎨 Amazon launched a Canva integration for Creators. The new Amazon Creators app for Canva allows creators to link their Amazon Influencer account to Canva, create a design in the platform, then publish directly to their Amazon Storefront.
✏️ Running ads? I break down my 7 Facebook ad creative frameworks that have led to $100,000,000 in attributable revenue on the newest episode of The @MarketingMax Show! Listen & subscribe on Spotify, Apple, & Youtube.
🔎 Reddit may be expanding its AI-powered search. Currently, its AI-powered search results pages, which summarize and recommend content across different Reddit communities, is still in testing but may soon become a bigger part of the platform.
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