Hey there,

Ladies and gentlemen, the weekend.

🧠 Stat Of The Day 🧠

Only 36% of ad spend on demand-side platforms (DSP) actually reached advertisers’ “intended audiences.” (Source: The Association of National Advertisers)

🎅 ‘Tis the season for jolly ads that sleigh the competition

Amazing ads can be a lot of work, and your creative team might be overwhelmed. That’s why you need Sleepless - a bandwidth expander for marketing and creative teams.

Their video editors, animators, and designers create powerful performance creatives! Leverage the power of 300,000+ UGC clips for your social ads, shot by them, but made for YOU!

Wanna learn more about Sleepless? We will have more info on them next Friday - put it on your cal.

Trusted by brands like DoorDash, hims & hers and more, make your ads sparkle with Sleepless.

⚡️Today’s Headlines⚡️

🤖 X’s Grok AI is here (only for X Premium+ subscribers)

#️⃣ Threads is getting topic tags, like hashtags but not

✏️ Meta wants you to write a post using their AI prompts

⏸️ Creators can now “Pause” their YouTube comments

🎧 Google Podcasts are out, YouTube Music is in

🎙 HEARD EM’ SAY:

"We drive over 4 million visitors to our website … I started to question after all of our AB tests … there’s a lot of form builders out there … why has nobody recreated forms as we know it? They all look very similar … is there a way to improve conversion rates way more?”

I recently interviewed the Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “HScaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

📝 UPGRADE YOUR FORMS - Forms have not really evolved in decades, but it’s the KEY to success. Visme helps build design-first, customizable forms. Proven to 2X submission rates. Use code GROWTH10 for 10% off premium plans.

💰 SELL YOUR BIZ - Selling your business is hard, especially because of the of slow traction from brokers. List on Rejigg for FREE to connect swiftly with serious buyers. Visit here.

📢 ATTN CEOS - Join Mindvalley Founder Vishen Lakhiani's free Social Media Summit Dec 8-10. Learn how to boost brand reach, turn engagement into revenue, and use AI for content optimization. Sign up for FREE.

💡 CUSTOM CONTENT - Meet your new secret weapon in the race to become a thought leader! Vivaldi will interview you in just 90 minutes every month and turn your answers into 70+ highly engaging Twitter & LinkedIn posts. Give them a spin here.

*Want to get in front of our audience? Start here…

✨ Today’s Insight ✨

How to create engaging content on LinkedIn

📰 TL;DR - LinkedIn wants to help you create content for their site. Their new “Guide to Creating” helps provide starting points on how to craft content designed to maximize engagement and boost your professional presence.

Whether you use it for your brand or to grow your own personal brand, these tips are helpful across the board.

💡 Insight - Here are some of LinkedIn’s top tips to inspire engagement with your posts:

• Be specific - How exactly would you want your audience to engage with your post?

• Make it visible - Location matters, where are you going to put your audience question?

• Ask yourself - Run through these questions before posting:

  • Does my question encourage people to share their opinions?

  • Is this topic relevant for my audience specifically?

  • How is this call to action different from my previous one?

*Want to get in front of our audience? Start here…

*Want to get in front of 100,000+ Founders & Marketers? Click here…