Friday, December 6

🌟 Today’s Highlights:

• TikTok is partnering with Nielsen for cross-media ad campaign tracking

• Threads is testing out post-level performance insights

• Creating a compelling website can be challenging, but ClearBrand is making it easier

• 📊 Stat of the Day: 80% of sponsored posts on Instagram in November weren’t labeled as ads. (Source: Ravineo)

• 💡 Today’s Insight: Why people are so obsessed with Spotify Wrapped

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💡 Today’s Insight 💡

Why people are so obsessed with Spotify Wrapped

🗞 TL;DR - Spotify Wrapped is here, along with all its other copycats: Apple Music Replay, YouTube Music Recap, Duolingo’s Wrapped, Tinder’s Year in Swipe, and Starbucks’ drink recaps – to name a few. But in a world where people are increasingly sensitive to how their data is used, why are people celebrating a campaign highlighting users’ data?

💡 Insight - According to a researcher at Utrecht University who has studied the Wrapped phenomenon, “Wrapped taps into this belief we have that data is meaningful and that we want to see it because it helps us understand ourselves.”

It’s kind of like when people use zodiac and astrology to explain things happening in their lives – the data paints a specific picture of an individual that lumps us all into niche groups like “Laurel Canyon hippie” or “pink pilates princess.” Through those niche groups, people find community and like-minded folks. In that regard, it’s not just the data that people are interested in, it’s the way it’s analyzed and positioned.

And maybe – just maybe – these annual recaps serve as a confirmation that users have become more comfortable with Big Tech watching our every move. Afterall, how else would people know that you’re in the top 0.05% of Taylor Swift listeners? The data can create a sort of status symbol and further cement our interests as factual representations of our personality.

⚡️ Today’s Headlines ⚡️

🤝 TikTok is partnering with Nielsen to track cross-media ad campaign performance. The partnership will allow advertisers to directly compare ad performance on TikTok across digital, CTV, and linear.

🆓 Your Website - OneNine would like to give you 10 free hours of design & development work. Need updates? New feature? Page redesigned? Better splash pages? They handle all of that stuff. Book your call to claim your 10 free hours here!

📊 Threads is testing post-level performance metrics. Up until now, Threads only showed users aggregated insights for all posts. But now, this new feature will allow users to view metrics for each post.

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🎊 TikTok released its 2024 Year in Review summary. The report breaks down summaries of Top Songs, Top Artists, and other top trends from key communities on the app both globally and in the US.

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