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- Friday, December 1
Hey there,
Welcome to the last month of 2023! What are you going to accomplish with the remaining 31 days of this year?
🧠 Stat Of The Day 🧠
Nearly 95% of all internet users use social media platforms. (Source: OnlyAccounts)
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⚡️Today’s Headlines⚡️
🔎 You can now search for keywords everywhere on Threads
😬 X can’t get away with Musk telling advertisers to F-off
🇪🇺 Threads is finally coming to the EU next month
✨ YouTube’s product drops & analytics get a revamp
🔗 Pinterest added new direct linking options to ad campaign types
🛠️ Things Worth Checking Out 🛠️
💼 FIND FREELANCERS - Ready to save your time? FreeUp provides you with pre-vetted, expert freelancers. Sign up today and get $25 credits for new hires
✍️ LINKEDIN AI - You can definitely try using LinkedIn’s AI to write your profile… but you might want to take a closer look at it. Some users are saying it sounds quite robotic.
💅 REDDIT REFRESH - Reddit just unveiled a new brand refresh, giving its mascot “Snoo” a more 3D look. The whole platform has new typefaces and design styles. Definitely take a look.
🎵 YOUTUBE MUSIC - YouTube Music is jumping on the end-of-year bandwagon with Apple Music’s Replay and Spotify’s Wrapped with their own recap called ‘Your album cover.’ Can it match up?
*Want to get in front of our audience? Start here…
✨ Today’s Insight ✨
How to maximize post-holiday promotions
📰 TL;DR - Meta just published a new guide on opportunities for Q5, the period between late December and mid-January where marketers can grasp one last opportunity to drive post-holiday sales. The 6-page guide includes insights with data on traditional ad performance, but we’re breaking down the highlights below.
💡 Insight - In January 2022, CPM rates were on average -15% below their October 1st levels while average CPAs were done -4%. While some may shy away from these numbers, this is where you can stand out. There’s still demand to shop and there’s reduced competition.
Meta recommends advertisers use automation to optimize campaign levers. By using ad scheduling within Advantage+ shopping campaigns, you can set a start and end time for a single post-holiday ad. This helps provide control in a time when you probably don’t want to be worrying about ad buys.
Remember the buyer you’re trying to reach and build diverse creative from there. Shoppers are still looking for bargains. People may have received gift cards or money for the holidays and look to cash those in. Others may be thinking about new year resolutions and self-improvement. The psychology of buyers during this time is unique – use it as an asset.
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