Friday, August 9

🌟 Today’s Highlights:

• Your next Instagram dump can be up to 20 pics or vids

• Brands can sponsor LinkedIn user-generated newsletters now

• X removed all ads for Premium+ subscribers

• 📊 Stat of the Day: Reddit added 8.5 million users in Q2. (Source: Reddit)

• 💡 Today’s Insight: How to maximize Google’s Performance Max for eCommerce

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💡 Today’s Insight 💡

How to maximize Google’s Performance Max for eCommerce

🗞 TL;DR - Many marketers have said they struggle to leverage the full potential of Google’s Performance Max (PMax) advertising. Search Engine Land summarized a keynote from Andrew Lolk at SMX Advanced on optimizing PMax for eCommerce, and we’ve listed out the key takeaways for you.

💡 Insight - Here are the key ideas you need to know about Google’s PMax to take advantage of it for your eCommerce biz:

• Performance Max is the dominant campaign type for eCommerce, with shopping ads accounting for up to 95% of spend.

• PMax’s algorithm lags behind Meta’s in terms of ad targeting and optimization without search intent… just recognize that & accept it.

• Make sure you include first-party data and customer lists in your basic setup, but don’t touch new custom acquisition settings unless you know what you’re doing.

• Consider whether to separate brand and non-brand campaigns for better budget control & performance.

• Evaluate whether to include search ads and display/video – if you’re not running dynamic search ads, it’s an easy extra revenue source. But you also can get really low visibility into search terms and dynamic search ads in PMax can be highly wasteful without exclusions.

• Don’t overlook standard shopping campaigns! Tailor PMax campaign structures to solve specific business issues.

🛠 Things Worth Checking Out 🛠

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🚨 RSVP NOW - Did you grab your ticket yet?? If you are an agency Owner or Founder... Don’t miss my event with Phil Rivers' in NYC on August 29th where we will walk you through the exact strategies we used to grow our agency & sell them for a combined $10,000,000! Get 50% off tickets to The EPIC Agency Lead Gen Workshop here →

😮 CREATOR COPYRIGHT - Well, this is a new one… an influencer in Texas filed a lawsuit on Monday accusing another Texas-based influencer of copyright infringement, claiming the creator copied her social media aesthetic.

⚡️ Today’s Headlines ⚡️

🎠 You can now share up to 20 photos & videos in an Instagram post

✉️ LinkedIn is now letting brands sponsor user-generated newsletters

⛔️ First time violating Facebook’s rules? You can get it waived

✌️ X removed all ads for Premium+ subscribers

📝 YouTube is inviting users to test out its community notes feature

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