||TODAY’S HIGHLIGHTS||

⚡️ Headlines: Triller might IPO, Uber’s profitable now, XBlue can hide checks, Walmart’s adding more IRL ads, Zuckerberg’s betting on Threads, China limits kids’ screen time

⬇️ Deep Dive: How to reverse engineer your marketing campaign from data

⚙️ Things Worth Checking Out: Learn email marketing, FREE SEO tools, Google’s new AI image search, Tweetdeck is XPro, Musk’s using X for xAI

TOGETHER WITH SARAL

⚠️ Most consumer brands get THIS wrong about seeding products to influencers

The old tactic of "no commitment" influencer seeding does not work anymore. It creates unrealistic expectations and uses bait-&-switch to get creators to promote you.

Meanwhile there some brands that seem to just get it. Why? They're doing something different... something unique... something that is not commonly shared on Twitter.

In this private document, made specifically for Growth Daily readers, a former agency owner shares what really works with influencer seeding. The doc has all his playbooks, templates, and follow-along videos. Use it to get endless influencers promoting you on auto-pilot.

PS: If you need their team to come up with a custom influencer strategy for your brand, book a call here.

MARKETING NEWS

⚡️ Today’s Headlines ⚡️

 🏦 TikTok competitor Triller is filing to go public

🙌 Uber’s finally profitable after 9 years

🐦 XBlue subscribers can now hide their blue checkmarks

🛒 Walmart’s adding more ad screens to self-checkout lanes & TV aisles

🤔 Zuckerberg bets Threads will be Meta’s next 1Bn user social network

📵 China’s proposing rules limiting kids’ smartphone time to 2 hrs/day

*Want to get in front of 60,000+ Founders & Marketers? Click here…

TODAY’S DEEP DIVE

How to build your campaign with data (not in the way you’d think)

📰 TL;DR: In their latest campaign “Claw Back Your Summer,” hard seltzer brand White Claw is targeting the 54% of employed U.S. consumers who haven’t planned a summer vacation this year. The brand conducted their won survey research to fuel the campaign finding that 24% of Americans will not use all of their vacation time this year, while 56% of those who do go on vacation don’t completely “unplug” from work while away.

The campaign includes several vacation prize giveaways for consumers who follow the brand on Instagram, including small getaways like an evening with a personal chef.

💡 Insight: Make a campaign from relevant data. White Claw could’ve easily made a generic “summer getaway” campaign since their brand is so synonymous with hot days and unwinding (like many alcohol brands).

But they dug deeper to actually identify and understand their target audience. They’re not just doing a generic summer campaign, they’re pointedly and strategically targeting a corner of the market who needs a direct message.

Even more: they did their own digging. They conducted the survey to find insights about their audience and now they get to reap the benefits. If you can’t find the data, collect it yourself.

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

🚀 EMAIL MARKETING - Creator Quick Start is an email course designed for Entrepreneurs & Creators. Effortlessly convert new subscribers into customers. Our readers get $50 off here!

👀 SEO ANALYSIS - Did you know? BREEZY SEO is offering a free 7-day trial of their affordable & effective SEO service to help you get more high-intent Google traffic here.

🔍 AI SEARCH - Google’s generative AI search feature is now getting functionality to show related videos and images.

✏️ X - Tweetdeck, the alternative client for power users of the social network formerly known as Twitter, is being renamed to XPro.

👀 X AI - Elon Musk is apparently planning to use Twitter/X data to train and build his ChatGPT competitor, xAI.

*Want to get in front of 60,000+ Founders & Marketers? Click here…