- Growth Daily
- Posts
- Friday, August 30
Friendly reminder that Monday is Labor Day here in the U.S., so you may get a few out-of-office messages… including ours! We’ll be back in your inbox on Tuesday. Have a good weekend!
🌟 Today’s Highlights:
YouTube expanded AI comment summaries to more languages
Instagram added comments on Stories for all to see
You can now talk to X’s Grok AI
📊 Stat of the Day: Nearly two-thirds of Snapchat social shoppers buy at least one product per month on the platform. (Source: eMarketer)
💡 Today’s Insight: The future of influencer marketing without TikTok
🌟 A Gold IRA can diversify your portfolio and safeguard your retirement
Safeguarding your retirement with a Gold IRA can help you shield your wealth from market shifts, economic uncertainty, and inflation. And with gold’s value projected to increase in 2024, now is a good time to invest.
Planning for retirement involves more than saving, so fortify your portfolio with gold today and plan for a better tomorrow.
💡 Today’s Insight 💡
🗞 TL;DR - As of now, the future of TikTok in the U.S. still remains uncertain. If it’s banned in the new year, it’s unclear how influencers will adjust and, in turn, what this means for the future of influencer marketing. eMarketer analyzed data to see how influencers are preparing for the ban, which may help your brand evaluate partnerships and how to best spend your budget.
💡 Insight - Here are some of the key takeaways from the study:
84% of influencers are worried about the potential U.S. TikTok ban or sale with 52% being very concerned
16% of influencers derive more than 75% of their income from TikTok, while 33% earn between 25-50%, meaning that influencers have a lot at stake if the app is taken away
67% of influencers have a contingency plan in place in case of a ban, and 64% are engaging more on other platforms
If the ban goes through, a wild 40% of influencers chose Facebook as the platform they would pivot to, while 33% would choose Instagram
Overall, brands can still engage in influencer marketing with powerful TikTok personalities. But your best investment may be with influencers who are proactive in contingency planning and focusing on maintaining their presence across other platforms.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
🏅 YOUR WINNING STRATEGY - Need a new innovative marketing strategy? Imagine reaching your customers for $0 instead of paying Facebook & Google thousands. That's what The Newsletter Team will help you do! AKA build a newsletter you can use to better engage & convert past, present, and future customers here →
🙌 FREE SEO SERVICES - Did you know? BREEZY SEO is offering a free 7-day trial of their $299/mo SEO service to help you get more high-intent Google traffic here →
👻 SNAPCHAT - Kids are heading back to school, and these days, Snapchat is a huge part of that experience as one of the most popular messaging platforms for teens. Snapchat has announced new resources to help educators understand the platform and ensure the safety of young users.
⚡️ Today’s Headlines ⚡️
🤖 YouTube expanded AI comment summaries to more languages
💬 Instagram is adding story comments to encourage more interactions
🗣️ You can now talk to Grok AI using your voice
🇮🇳 Meta is launching a Creator Lab in India to support aspiring creators
☁️ Bluesky is adding tools to make the platform less toxic & combative
Want more from me?
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.