Hey there!

Anyone want to join us at Fyre Fest II?

Tickets are apparently already selling out and we hear it’s going to be an experience you’ll never forget…

(this is a joke, buy tickets at your own risk)

🗣 Agency owners, book a time to learn about my new project here

📰 Discover stories without the hassle

TL;DR - This award-winning app keeps you informed and inspired, without having to scan through the news for the information you need.

💡 Insight - In a world oversaturated with content, Flipboard makes it easy for you to discover stories that you care about including stories from:

✅ Growth Daily

✅ Axios

✅ TechRadar

and more leading marketing publishers.

Pick from thousands of topics, save stories in a Magazine, and connect with other enthusiasts.

➡️ Download here…

⚡️Today’s Headlines⚡️

🏈 Amazon’s bringing new AI features to NFL’s Thursday Night Football

💸 X is offering $250 in ad credits to win back SMBs

🎧 Patreon podcasters can now distribute premium content in Spotify

👀 You can now track your competitor’s branded campaigns in Meta’s Ad Library

🎯 Reddit adds new interest groups for ad targeting

📰 LinkedIn updated its newsletter UI allowing multiple hosting option

😬 New research found Threads is the worst social site for user privacy

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🔥 FREE RESOURCE - Uncommon Advice reveals game-changing strategies and insights for Founders, CEOs, and Entrepreneurs. Subscribe here.

🎨 STARBUCKS - Starbucks is testing a “scanless checkout” experience for drive-through users integrating tech to allow customers to pay for their orders without even having to pull out their phones.

🧵 THREADS - A new survey shows that 66% of marketers believe Threads will weaken the marketing potential of Instagram and Facebook, Meta’s other platforms. 70% also said they won’t invest in an X alternative until there are “excellent benefits.”

🛍️ ACQUISITION - In a major deal for fast fashion, Shein announced they’re acquiring a third of Forever 21 while Forever 21’s operator will take a minority stake in Shein. Even amidst environmentalism and ethical backlash…

🚀 Today’s Deep Dive 🚀

Customer Success: Quality or Quantity?

📰 TL;DR - There comes a point in many brands’ journeys where you have to decide: market & make products for the masses or for the dedicated? There are perks to both and it really comes down to what your business goals are. But sometimes, if you don’t make a strategic choice, it’ll be made for you.

In the case of Bath & Body Works, their once-crowd appeal of everyone’s mall fave is kinda coming to an end. The fragrance-as-toiletries company recently reported that Q2 net sales fell 3.6% while net income was down nearly 18% YoY. On the flip side, their loyalty program of 38M members represented ¾ of U.S. sales since its launch last year.

💡 Insight - You don’t need to decide which audience to target… but it will help you better navigate where to allocate your resources. Now that Bath & Body Works knows their loyalty program is a vital lever for sales, they can focus marketing efforts around increasing program retention and engagement, as well as growing the member base.

By targeting a higher quality audience, like B&BW, you can build a relationship with your audience, help them feel like part of the process, and empower them to encourage others to join in the brand experience.

By targeting a higher quantity audience, you don’t have to heavily rely on one group or program to fuel sales. You might sell fewer products per sale but you’ve got a near endless supply of individual users at your grasp.

The choice is truly yours… but making one and really honing in on that audience can help you stay committed and stand out amongst the competition. And if you change your mind, well we just call that a pivot 😉

*Want to get in front of 60,000+ Founders & Marketers? Click here…