Friday, August 23

🌟 Today’s Highlights:

• Instagram is bringing Myspace back with ‘song on profile’ feature

• Threads has been spotted testing sponsored posts

• X launched Grok 2 just to incentivize premium signups

• 📊 Stat of the Day: Gen Z is more than twice as likely than the average to buy holiday gifts directly through social media in 2024. (Source: Basis Technologies and GWI)

• 💡 Today’s Insight: How to run a social media sentiment analysis

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💡 Today’s Insight 💡

How to run a social media sentiment analysis

🗞 TL;DR - If you have no clue (or only a vague idea) of how people are talking about your brand on social media, you should be running a sentiment analysis. It’s the process of gathering and understanding customers’ perceptions of a product, service, or brand. Sprout Social has the full guide on how to do this, but we’ve pulled out the key takeaways for you below.

💡 Insight - Why should you conduct a social sentiment analysis? Well, research shows 70% of customer purchase decisions are based on emotional factors and only 30% on rational ones. A sentiment analysis helps you understand your audience better, gather actionable data, meet customers where they are, and get meaningful insights about your brand messaging.

Here’s how to conduct a social sentiment analysis:

1. Monitor your social media mentions. This involves looking through your comments and presence on each site & evaluating what people are saying.

2. Choose your terms for sentiment analysis. Separate positive ones from negative or neutral ones.

3. Use a social media sentiment analysis tool. Sentiment analysis can be highly manual, so save yourself time by outsourcing it to an analysis tool.

4. Apply social sentiment analytics to your strategy. Use these findings to refine brand messaging, engage with customers, and identify emerging issues.

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🛍️ TIKTOK LIVE - Beauty YouTubers turned TikTok into QVC. Is it working? Well, some fans find them cringey but they do seem to be bringing in the bacon… maybe it’s something to consider adding to your strategy.

⚡️ Today’s Headlines ⚡️

🎵 Instagram is testing a Myspace-like ‘song on profile’ feature

👀 Threads has been testing sponsored posts in the app

🤖 X launched Grok 2 to try and incentivize premium signups

🔀 Meta is now letting you crosspost from IG & FB to Threads

🏷️ Instagram added the ability to tag Channels in post upload process

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