Friday, August 2

🌟 Today’s Highlights:

• TikTok has a new App Center for business users

• Meta wants you to turn your biz into an AI chatbot

• Telegram just added a bunch of new features

• 📊 Stat of the Day: 82% of Snapchatters say they ‘spend a significant amount of money on shopping’ vs. 59% of non-Snapchatters. (Source: Snapchat)

• 💡 Today’s Insight: How video consumption is changing in 2024

🤩 A New Innovative Marketing Strategy?

Imagine reaching your customers for $0 instead of paying Facebook & Google thousands. Meet The Newsletter Team: they specialize in transforming your brand's email list into its #1 marketing channel.

Forget about the constant drain of ad spend and the uncertainty of capturing your audience's attention. With a simple brand newsletter, you will engage your customers effortlessly and consistently. Deliver valuable content directly to their inboxes, build trust, and foster loyalty—all without spending a dime on ads.

👉🏼 Tap into this strategy here

💡 Today’s Insight 💡

How video consumption is changing in 2024

🗞 TL;DR - We know video is vitally important for marketing, but HubSpot just published a new study analyzing the current state of video content and how we’re consuming it. We’ve listed out the key stats you need to know and the most important trends to take away from the report.

💡 Insight - First, the stats from HubSpot’s report:

• The number of digital video viewers worldwide is more than 3.3 billion

• In 2024, 89% of consumers confirm they want to see more videos from brands

• People are 52% more likely to share video content than other types

• 75% of viewers watch short-form video content on their mobile devices

• 83% of marketers believe videos should be under 60 seconds

And now, the key trends in brief:

• Consumers are increasingly expecting to see branded video content

• Video can be used to push conversions via annotations, CTAs, or forms

• Consumers preview short videos that get straight to the point

• While TikTok may be the known platform for video, HubSpot found that Facebook was the top platform for users to share videos, with 40% using the platform to do so

For more of the key trends, check out HubSpot’s full report here.

🛠 Things Worth Checking Out 🛠

🤑 MAKE MONEY - Increase your business' cash and personal wealth with strategic money-making, keeping, and investing strategies. Learn how to optimize taxes, boost income, and increase cash flow with IWS’ free masterclass. Enroll here →

📣 DISTRIBUTION - Building a powerful personal brand on Twitter & LinkedIn requires more than engaging content. You need distribution too! BIG FISH gives your personal brand that 1 - 2 content & distribution punch you won't find anywhere else, ensuring you become the influencer your industry needs. Become a BIG FISH here →

🏆 GAMES FOR BRANDS - Wanna engage in those big games that are going on in Europe right now? Well, if you’re a brand, you’ve gotta be vague and careful like that. Here’s all the rules you need to know.

⚡️ Today’s Headlines ⚡️

⚙️ TikTok launched a new App Center for business users

💼 Meta is developing business AI bots to help with engagement

✨ Telegram just made a bunch of updates, including a Mini App Store

🐦 The official Twitter for Mac app has been discontinued

📈 Meta reported Q2 user growth with increases on total ad impressions

Want more from me?

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a fractional CMO here