- Growth Daily
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- Friday, August 18
Hey there!
Here’s a little choose-your-own-adventure for the end of the week ✌️
⚡️Today’s Headlines⚡️
🎞️ Instagram’s testing a new multi-advertiser Reels ad display
🙌 Google’s Search Generative Experience can summarize articles with AI
👀 An early look at TikTok’s new Spotify competitor music app
⏱️ X is adding timestamp-based links for in-stream video clip sharing
📰 Associated Press crafted standards for the use of AI in newsrooms
⭐️ Amazon’s testing a new star rating UI that’s… really hard to read
🤝 Google Ads is testing enhanced customer service for small biz
☀️ How Ceremonia launched the fragrance of the summer
Facing the challenge of visually capturing their intangible service, DoorDash, the leading food delivery technology platform, sought a solution to showcase their offerings #IRL. That's when they turned to minisocial!
By partnering with minisocial, DoorDash harnessed the power of User Generated Content (UGC) for their marketing strategy. With a carefully curated campaign of 50 micro influencers, minisocial helped DoorDash create UGC at scale.
The result? A captivating library of fully-licensed assets featuring DoorDash meals in the wild, crafted by talented creators nationwide. But minisocial's impact went even further! Their two-pronged also amplified the campaign's performance with an Earned Media Value (EMV) of $12,201!
You too can experience the magic of UGC with minisocial. Elevate your brand, engage your audience, and revolutionize your marketing journey.
🛠️ Things Worth Checking Out
🗣 AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more
🤑 ECOMM - Increase your revenue with Monk. Boost cart conversions, upsell, cross-sell, and free gifts. Get lifetime 25% off + extended trial and priority setup here.
🐳 DATA - Triple Whale is easily my favorite DTC data analytics and analysis tool, check it out here.
💼 JOB CUTS - According to tech analysts from Bernstein Research, the tech job recession is over. Their last layoff update showed almost 5k tech job cuts so far in August compared to 51k losses each month from the past year.
🧒 ROBOTAXI - Contrary to our deep dive yesterday, driverless rideshare companies Cruise & Waymo are seeing surges in app downloads after a recent vote to expand their operations in San Francisco.
🚀 Today’s Deep Dive 🚀
📰 TL;DR - We often think of startups and new DTC companies as the brands at the cusp of innovation and sleek designs. But don’t count the old-school players out! With robust budgets and a household name to boot, they’re real contenders for making brand waves.
Take, for example, hotel brand Ritz-Carlton. The Marriott International subsidiary has recently gone through a comprehensive brand redesign for its 110 individual hotel sites and online brand. The brand partnered with agency Code and Theory to create sites that showcase the brand’s “elegance, sophistication and service.” The in-person and digital experiences sync together in a way that “is representative of the future vision” of the brand and “reflects the more contemporary aesthetic” found in the hotels.
💡 Insight - You’re never too old to change your looks. Honestly, this works if you’re a brand or a person. Kidding (kinda). But often older brands fall into complacency and don’t spend time thinking about whether things could be better. Don’t fall into that trap, always keep your eye on the future.
You can imagine that rebranding a major hotel chain takes a lot of effort, time, and money. But these are all well-spent resources to avoid feeling too out of touch and musty. An investment in a rebrand is an investment in your sustained future.
Lastly, don’t think because you’re at a well-established brand you can’t make waves as a growth marketer. This is often the best place to be as a growth marketer – with the budget, team, and resources to make it all happen. Lean into your resources with your experimental eye. Sometimes, you’ve gotta make a few waves.
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