Hey there!

Happy Friday! Only 6 more weekends until the first day of fall in the northern hemisphere. I’m sorry or you’re welcome 😂

⚡️Today’s Headlines⚡️

🏷️ TikTok now requires labels on AI-generated content

📞 Video calling features are coming to X

💰 Disney+ & Hulu are upping their ad-free subscription pricing

🖥️ Google launched Project IDX, an AI-enabled development environment

📷 Instagram is testing collaborative posting options

🎥 Netflix reopens NYC’s Paris Theater as brick-and-mortar for original content

🇦🇺 Australia’s national broadcaster is leaving X due to Musk’s leadership

*Want to get in front of 45,000+ Founders & Marketers? Click here…

🥵 Don't Burn Out Growing Your Business While Maintaining Your 9-5

The conventional approach to break free from the '9 to 5' job can feel overwhelming when balancing both. We were introduced to another viewpoint that proved to be invaluable.

Your structured day job provides financial stability, essential benefits like insurance, and contributes to retirement plans. However, it can also serve as the ideal platform to validate your business idea.

The Product Boss podcast explores this in an episode packed with ways to maintain balance, control, and your free time.

Instead of fixating on escaping the full-time job, explore shifting your mindset. See how you can utilize the safety net of your current job to test, validate, and nurture your business idea with podcast hosts, Jacqueline and Minna. Tune in here.

🛠️ Things Worth Checking Out

📸 UGC - Elevate brand engagement with minisocial's UGC platform! Fully-managed campaigns, talented micro-influencers, and 15% off your first campaign. Visit here.

🔎 SEO - Did you know? BREEZY SEO is offering a free 7-day trial of their affordable & effective SEO service to help you get more high-intent Google traffic here.

💬 SLACK - Slack announced their biggest-ever redesign with a rollout coming soon. The new update aims to make things easier to find and manage for users through a new look and layout. Does anyone want this?

😬 AI - Turns out that AI can figure out your password just by the sound of keys being pressed. Researchers have created a system that can determine which keys are being pressed on a laptop with +90% accuracy.

🗑️ GOOGLE SEO - Have you been deleting old content from your site because you think it affects search ranking? Google calls BS and says that’s not a real thing to worry about.

🚀 Today’s Deep Dive 🚀

Your audience wants to (literally) hear from you

📰 TL;DR - For a generation who hates making phone calls, we certainly love voice notes. A recent poll found that 30% of respondents between 18-29 years old say they communicate via voice note “weekly, daily or multiple times a day” while WhatsApp reported last year users sent 7 billion voice messages on the app.

And in case you’re confused, voice notes are a feature on iMessage, WhatsApp, and many other messaging providers that allows users to record an audio message to send to a recipient in lieu of a text message. Frequent voice noters claim ease of use and nuance/tone as main reasons of using the feature over the traditional text.

💡 Insight - You could be one of the first brands to maximize this popular feature. It’s not often that trends haven’t been taken over by brands entirely. But these are still the early days of voice notes, and you should absolutely take advantage of their popularity.

How could a brand jump onto voice notes? Imagine sending a voice note to every new follower your brand gets on Instagram. A simple, “hey, thanks for following and let us know if you have any questions!” could help you easily stand out among the competition. What other brand would take the minute to record something specifically for one customer??

Use voice notes to take your audience interactions to the next level. You won’t find many examples of brands doing this yet, but that’s the amazing part: you get to be the trailblazer to take this trend to the next level.

*Want to get in front of 45,000+ Founders & Marketers? Click here…