If you’re looking to catch Monday’s North American solar eclipse, heads up that hotels in the line of totality may already be hard to get. Plan ahead and make sure to view it safely! 🌑

🧠 Stat Of The Day 🧠

Gen Z adults’ time spent with TikTok will approach their time spent with traditional TV by 2025. (Source: Insider Intelligence’s EMARKETER)

🤯 Your Product Messaging’s Hurting Your Revenue⁉️

When was the last time you did actual market research on your messaging? If you're thinking, “not in a while” or “it takes a lot of time,” Conjointly built an all-in-one survey platform to do it for you without AI!

With access to people ready to give you their opinion, their platform offers:

• Advanced, easy to use tools

• Quality-first sampling, while delivering on speed and cost efficiency

• Support to solve your research questions

With the rise of AI based market research, Conjointly stands apart with real, human respondents.

⚡️Today’s Headlines⚡️

✌️ Be prepared to lose X followers with an upcoming bot sweep

🔔 Instagram’s new ‘Notify’ Stories sticker helps create fan connection

👀 Rumor is Alphabet might acquire HubSpot

🎥 YouTube’s bringing multiview live streams to Coachella

✅ Did you get a free blue checkmark on X?

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)

💥 TRANSFORM YOUR LIST - into a revenue-generating newsletter so you can finally own your audience with The Newsletter’s Team’s new accelerator! Apply to join here.

🥸 FAKE THREATS - Fake AI law firms are sending fake DMCA takedown threats to many website owners to generate their own fake SEO gains. Watch out.

✨ Today’s Insight ✨

The most effective types of social content

📰 TL;DR - What works on social media fluctuates all the time. But with 43% of marketers using social as a marketing channel, it’s vital to know what types of content you should be spending your time and energy on for maximum growth.

💡 Insight - Here are some of the current top types of social media content:

Short-Form Video - Short videos yield the highest ROI for social media marketing, according to HubSpot’s 2024 Social Media Trends Report. This includes TikToks, Instagram Reels, and YouTube Shorts.

Live-Streamed Video - This format has the second highest ROI of all social media content types, according to 57% of marketers. These help you stand out by allowing people to interact with your content in real-time.

Audio Chat and Live Rooms - These are super trendy among Gen Z. According to a Spotify study, 80% of Gen Z enjoy audio content because it allows them to better express their individual personalities. This includes social platforms like Twitter Spaces, LinkedIn Live, and Facebook Live Audio.

User-generated Content (UGC) - 80% of consumers say UGC highly impacts their purchase decisions, more than branded or influencer content. This involves repurposing organic content that your audience creates all on their own, and can typically perform best on YouTube, Instagram, and Facebook.

For more types of high-value social media content, check out HubSpot’s blog post.

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