Friday, April 26

🤫 The Secret To Effective Email Marketing

When it comes to conversions, good emails just don’t cut it. Our friends at Tequila Sunrise take a 360-degree approach to lifecycle and retention marketing (email/SMS) and create email funnels built to convert and retain customers.

They help DTC brands stand out, create irresistible offers, and turn one-time buyers into raving fans. They convert your traffic into buyers, reduce customer churns, and increase APV. Their clients see an average email revenue growth of 963.76%.

Want to be the next?

👉🏼 Book a FREE Klaviyo audit here

⚡️ Today’s Headlines ⚡️

🖥️ FCC voted to restore net neutrality but it doesn’t plan to regulate price

🔴 Reddit had a widespread outage yesterday with a slow comeback

😬 People hated YouTube’s new web design so much, they reverted it

🫥 Threads is getting its own Hidden Words tool to help filter out terms

💬 Reddit is updating its mobile app to focus more on comments

🛠 Things Worth Checking Out 🛠

🤝 YOUR SIDEKICK - Virtual Assistants suck. You need a Sidekick who’s been there, done that, can navigate your tech stack, and solve problems – without you having to babysit. Get a Sidekick here →

💡 AI MARKETING TIPS - Transform your business by leveraging AI marketing tips & tricks covered in Marketing Alec's free weekly newsletter. Learn from the best with unique & highly impactful stratagies here →

💰 SOCIAL STOCK - Okay, so we know how the impending TikTok ban could affect marketers and users, but what about its rivals? Here’s how the stocks for social media rivals have performed after the news.

💡 Today’s Insight 💡

How B2B marketers can maximize their LinkedIn efforts

🗞 TL;DR - LinkedIn shared some tips this week on how B2B marketing leaders can maximize the impact of their campaigns. Here’s the full infographic, but I’ve summed up the key points below.

💡 Insight - How to drive B2B business growth using LinkedIn:

• Create a strong presence in your ecosystem. B2B buyers are increasingly strapped for budgets, so make sure you’re showcasing your value front and center and being sensitive to the complex positions of your buyer.

• Embrace a scientific approach to testing and optimization. You know what happens when you assume. Make sure your efforts are grounded in data and real proof. This helps make sure you’re actually delivering value and allocating resources where it makes the most impact.

• Measure and share success meaningfully. Don’t be shy, share your wins! Use your attribution and measurement tools to prove the value of your marketing activities and help build the case for more resources.