- Growth Daily
- Posts
- Friday, Apr 28
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Talk of the Town
Elon Musk confirmed that, despite making up only 0.26% of Twitter’s total user base, the specialized feed is now prioritizing verified paying profiles.
Takeaways: One could argue that this is an incentive to add Twitter Blue to your marketing budget… but if you don’t have the $1k/mo required to subscribe as a brand, don’t sweat.
Your metrics might take an initial hit but with Twitter’s constant platform changes, this feels like a moment to stay the course and ride the waves for now.
Kicking off their “year of efficiency,” Meta reports that AI-powered recommendations boosting content represents more than 20% of content in FB & IG feeds.
Takeaways: AI isn’t going anywhere! If anything, this recent success will lead to deeper investment from Meta & other social platforms into the tech.
Meta’s been using generative AI to lean into efficiency and optimize results – how could your brand implement AI solutions to accomplish the same?
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New Growth Insights
The tool – accessible via web or iOS app – is a video editor that can take existing content and transform it into any style you want (like creating watercolor or animated versions)
Takeaway: This tool can really shine in creating unique UGC or ad content. It’s free to jump into the tool and play around to give your video content new life with ease, so worth a try!
Planoly recommends dealing with daily social comments by: pinning top comments to highlight a reply, engaging with comments to boost engagement, deleting hateful & harmful comments (but leave constructive ones!)
Takeaway: Comments are an unsung hero in the world of brand social. They can generate some of the strongest engagements, so don’t shy away from the comments section!
The reported FY21 revenue that customers spent but didn’t use amounted to about 1% of Starbucks’ sales & 4.3% of its yearly net income.
Takeaways: If you ever needed more proof for starting a loyalty program, let this be it 🤯
If you already have a loyalty program, now’s a good time to check in on that revenue and evaluate inventive ways to use this value (Starbucks is working on cross-brand rewards, like their partnership with Delta).
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