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Breaking News

Snapchat announces new integration with Rockerbox to provide more data to help maximize advertiser marketing performance

💡 Insight - With this new integration, Snapchat’s performance data will feed directly into Rockerbox allowing advertisers to attribute exact conversions and revenue back to the social platform. While it does require you to sign up for Rockerbox’s service, it’s encouraging to see a social network provide such deep dive info on ad performance (plus RB apparently has 200+ platform integrations, so might not be a bad investment anyways).

Microsoft Search Network launches PLA Extension allowing marketers to serve product ads both onsite and offsite with a single budget

💡 Insight - This offering is the first fully integrated retail media solution and provides a more unified approach to retail media investments. The feature also allows marketers to activate the retailer’s first-party data as well as Microsoft’s audience intelligence to strategically target relevant consumers.

We’re all for streamlining ad processes over here and optimizing campaigns. The opt-in process seems super simple and Microsoft will update product placements accordingly, so it seems like a no-brainer to try.

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Growth Stuff

5 tips for creating a high-converting PPC landing page

💡 Insight - We often focus a ton on optimizing traffic on-site but an even easier area to optimize is your ad campaigns’ landing pages. Here’s Search Engine Land’s 5 tips to improve your landing page conversion rates and enjoy more sales and higher profitability:

1. Create unique landing pages for unique audiences

2. Test smarter

3. Begin with the end in mind

4. Less is more

5. Nothing beats a great offer, if it’s believable

The pros and cons of using an AI caption generator for social post copy

💡 Insight - Platforms like ChatGPT and Copy AI are revolutionizing copywriting and content creation. But let’s face it, sometimes the results these AI helpers spit out just isn’t 100%… yet. Planoly dives into how to use AI caption generators to your benefit and where you also might need to add your own human spin to their work. For example, use AI to generate ideas and outline your content, but make sure to proof any captions and copy before throwing it into the wild.

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Brand Watch

HBO Max and Discovery+ combine into one streaming service called “Max”

💡 Insight - The streaming services launches (relaunches??) in the U.S. on May 23 and will feature content from the Warner Bros. Discovery catalog including HBO Originals, Warner Bros. films, the DC universe, Harry Potter, and programming from HGTV, Food Network, Discovery Channel, and TLC.

While it’s a big merge, it’s refreshing after so many networks have launched their own individual streaming options. Could this be a move for other networks to consolidate streaming? 👀🤞

AB InBev brand Becks is producing the world’s first beer and full marketing campaign made with artificial intelligence

💡 Insight - The beer, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated to celebrate their 150-year milestone. The tech generated the recipe, name, and ad campaign as well as the logo and container. The limited-edition beer will only be released across Germany, Italy, and the U.K.

This is so, so cool. CPG brands, especially in food & beverage, are truly running with AI innovation. Take a note from this one on how leaning into creativity with AI may help you stand apart from the competition.

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