- Growth Daily
- Posts
- Fri, Apr 21
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Breaking News
💡 Insight - Microsoft’s Digital Marketing Center provided a cohesive way for businesses to manage their social media presence, including scheduling tweets and ad management, within their integrated business platform. As a potential result of dropping Twitter’s services, many Microsoft Business Suite users may reduce their Twitter ad spend.
Sure, there’s a lot of other third-party platforms to manage these functions… but the move comes after the significant increase to Twitter’s updated API pricing, which means many other platforms may opt to remove the services as well.
💡 Insight - On April 21, TikTok plans to ramp up enforcement efforts of outlawing all content that ‘undermines well-established scientific consensus. The move is in line with efforts from Twitter and Pinterest in outlawing climate change denial, especially as social media platforms are being held responsible for potentially dangerous algorithmic prioritization of misinformation. Wouldn’t be surprised if we start seeing this for more topics in the future.
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Growth Stuff
💡 Insight - For years, Google has maintained that their search core ranking systems seek to reward content providing a good page experience, which is explained on their Helpful Content help page. But they’ve now improved the guidance by adding a section on providing a great page experience.
In short: don’t just focus on one or two aspects of page experience; make sure you’re providing a great experience across many aspects – such as focusing on people-first content, avoiding search-engine-first content, get to know Google’s EEAT and quality rater guidelines, and more.
💡 Insight - Sometimes it’s a good idea to outsource areas of your marketing and social media is often a likely candidate. Good agencies are often at the cusp of culture and can help you reach your goals… or they can be a thorn in your side. Sprout Social’s created a guide so you can decide whether hiring a social agency is right for your biz and how to make the most of the working relationship.
🌱 Licorice Candy's AOV Soars 17% Overnight With This Tool
Struggling to keep your customers hooked on your eCommerce store?
Fear not – Licorice.com has been there, too. But they installed Rebuy's AI-powered personalization platform and it gave their AOV a real sugar high.
The family of licorice enthusiasts woke up one morning while on vacation and checked their phones. What did they see? Sales for their Licorice store had exploded overnight!
The Licorice team paired Smart Cart™ (Rebuy's customizable shopping cart) with AI-powered product recommendations to create a unique shopping experience for every customer. That's good news for licorice lovers everywhere.
Now it's your turn to achieve similar results.
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Brand Watch
💡 Insight - Videos with the hashtag #MiniFood have 2.8 billion views on TikTok, and Impossible Foods is capitalizing on it for their upcoming Earth Day campaign. The “Mini Impact Kitchen” will feature creators making miniature food on small kitchen equipment in their classic aesthetic manner to show how imitation meat (burgers, specifically) can generate 91% less emissions than real meat. Sometimes standing out means being clever instead of just going big!
BIC launches OOH activation with Willie Nelson, Martha Stewart, and Snoop Dogg while Gopuff positions itself as the go-to munchies delivery app for 4/20
💡 Insight - The brands are smoking hot this 4/20… lighter brand BIC launched a virtual scavenger hunt featuring Willie Nelson borrowing Snoop Dogg’s lighter for the weed culture holiday. Fans can use the interactive map on BIC’s website to search for the lighter in towns with marijuana-themed names like Blunt, California. Martha Stewart also encourages consumers to search for the missing lighter… not kidding.
Meanwhile delivery service Gopuff is launching an election-style campaign called “I Puffed Today” with influencer The Fat Jewish. The campaign plays on the naming, making it known that the company isn’t a “weed app” but asking users if they’ve “recently puffed.” Fascinating to see the impact looser restrictions around marijuana are having on brand marketing…
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